How to Create a Facebook Business Page in 5 Steps
Facebook Messenger is integrated with your Page, so you can connect with customers one-to-one. Add special features. To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menu, listing your services or . To create a Page for your business using your desktop computer: Open your Facebook profile. At the top of the homepage, select Create and choose Page. Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook for Business Page. Marketing on Facebook.
Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does. Choose photos that represent your business well. Many businesses choose to use their logo as a profile photo.
For the cover photo, choose an image of your shop, products or from a current marketing campaign. Get the image dimensions. At the top of your Page, you can add a call to action that directs your Page visitors to do something, such as visit your website or phone your shop. It just takes a few clicks. See how to add a call-to-action button.
Facebook IQ explores how online presences help people and brands to establish and maintain connections. Your Page should be active and informative before you start promoting it, so start posting updates as soon as it's live. New photos and updates help to keep your Page fresh for visitors. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.
Let people send your business private messages to ask questions, get in touch or make suggestions. Creaate Messenger is integrated with your Smsll, so you can connect with customers one to one. To make your Page more useful for people, you can also add special content to your Facebook Page, such as displaying your menulisting your services or showcasing your products with a shop section. Once your Page has been set up, invite your customers and contacts to connect with you there to get in touch and keep up to date with what's going on.
You can also run ads to find brand-new followers. Click on Insights at the top of your Page to see how people are hiw with your business — you'll see how many people you're reaching with your posts and which content they like best. Seeing how your Page is performing can help you to define a better content strategy. Marketing on Facebook. Marketing creatw. Facebook Pages. Facebook ads. Facebook Stories. Pge inspiration. Marketing on Instagram. Instagram profiles.
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How to optimize your Facebook business page
Information about your business: To get the most out of your Page, add details about your company or organization, like address, areas serviced, email, phone number, website, hours, story, images and onlinenicedating.com this information ready to go when you create your Page. Build an active and engaged audience for your business. Once you’ve set up your Page, you can build an audience of people who are interested in what you have to offer. Grow your Page by inviting customers and friends. Start by inviting current customers or other interested people to like your Facebook Page. Go to onlinenicedating.com Select the type of page you want to create: business/brand or community/public figure. In this post, we’ll assume you’re creating a page for a business or brand, so click the Get Started button for that option. Next, enter your business information.
Kelly is a former Google Tech Entrepreneur and Apple Developer who has counseled businesses of all sizes and growth stages. You can find her expertise across Fit Small Business in marketing , business website , and business trend content. This article is part of a larger series on Facebook. A Facebook business page is a free opportunity for businesses to increase brand awareness, generate sales, and even drive sales through Facebook.
With over 2. Facebook is constantly developing and businesses are being offered more and more unique and helpful features. However, you can also follow these five steps to learn more about how to create a Facebook business page and best practices:.
How to create a new Facebook business page. On the following screen, input your basic business information, such as your page name or business name, category, and a description of your business. Input information to create a Facebook business page. Next, upload your business page profile picture and cover photo. Try to ensure your cover photo is visually appealing and representative of your business.
To avoid sizing issues, use Canva to create your Facebook business page cover photo. For Facebook business page design ideas and inspiration, check out our list of Facebook page templates. For more design-specific information on creating a Facebook business page, check out our guide on how to design a Facebook business page. Next, build out your Facebook business page with more information about your business and what it offers, and give page visitors a way to connect with you by using relevant call-to-action CTA buttons and integrations.
This is where you will input information that tells readers about your business, from ways to contact you to your products or menu. Enter all relevant information, such as your website, hours, and contact information.
After you have input all of your important information into your Facebook business page, add a CTA button to the page. This will be displayed to page visitors in the top right-hand of your page below your cover photo, and it gives visitors a way to easily take a specific action, such as follow, order food, shop now, book now, call now, learn more, or send email.
In return, a relevant CTA button can help generate more leads, and, subsequently, increase sales. Then, select which action you want your visitors to take, and follow the prompts to complete the setup.
Facebook business pages can be customized to include different tabs, or menu options, on the left-hand side of the page. You can configure which tabs display by changing your business page template or editing tabs individually.
You can also reorder the tabs by dragging and dropping them. On the left-hand side of the screen, you can see that there are a lot of additional options you have in terms of customizing your Facebook business page. There are a number of ways to get your business page out there and visible online. To start, invite your friends to your new business page. This will help you immediately acquire an audience. Then, depending on your business, you can promote your business page a number of ways, from adding the link to your business page to your website or email signature to adding a link to it on online lists such as Yelp and Google My Business.
Invite friends to your Facebook business page. Creating a Facebook business page is only the first step to using Facebook marketing for your business. You will need to be active on Facebook in order to market your page and grow an audience.
For example, you will not only want to be consistent in posting on your page, but you will also want to actively participate in relevant groups where your target audience is likely spending their time.
Businesses that use Facebook well invest time and effort into using it strategically. Visit Fiverr. To get the most out of your Facebook business page, you will need to ensure people know about it. If you intend to market your Facebook business page yourself, you can do this by taking advantage of tools like Facebook Ads or by participating in relevant Facebook groups. Finally, plan to continuously optimize your Facebook business page. Optimization involves changing one element of your Facebook page at a time to test the performance of the change.
For example, you may change different aspects of your business page from your profile picture or cover photo to the type of call-to-action button you use. You can also optimize your content by taking advantage of heatmap software, like Hotjar , which allows you to track how and where users engage on webpages.
The tool is also a great solution for businesses looking to do more with their Facebook business page, as Hotjar also offers a free forever plan.
Visit Hotjar. Getting a Facebook business page verified is simple. To start, make sure you are putting out consistently good content that is timely and relevant to your audience, and replying to comments and messages quickly. From there, hone in on the best time to post, looking at engagement levels by days and times.
Encourage comments by asking your audience questions in your posts, and incentivize post shares. Get started by learning how to engage followers and get more Facebook likes. So, the more competition for a particular audience, the more it will cost. Get more details on how much Facebook advertising costs. A Facebook business page gives businesses a professional presence on Facebook that allows them to connect with customers on a personal level as well as reach new ones. It is free to create and is very easy to set up.
Once you complete the steps in this guide, your Facebook business should be ready to start bringing more business in. Find Kelly On LinkedIn. Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group.
She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program , which was later acquired under the name Whisper.
Hi Liz, Thanks for the question. You can only change this once, so choose wisely. Hope this helps. Thanks for visiting the site. Best wishes, Mandy, Moderator.
Hi Elizabeth, Thanks for visiting the site! Setting up a business page will give you a better chance at reaching your target audience. Best of luck with your business. Hi Dawn, One way you can start with engaging people with your business page is to invite your friends to like and share your page. We also have a great article on free facebook marketing. Thanks for reading!
Am I permitted to put photos with prices on my fb business page? It said something about selling for free on marketplace.
You can sell on Facebook for free by listing products — including images and prices — on your business page and in the Facebook marketplace.
If you have your own website, you can also link your products for sale on your business page using the Facebook Shop feature. I hope this helps, good luck! TYVM for this article! I am very new to the selling market places and quite lost learning to navigate Facebook, in particular. This article helped me greatly. Hi Joy, You might consider signing up for a virtual office space that will provide you with a real address.
You must be logged in to comment. Click a "Log in" button below to connect instantly and comment. Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Subscribe to our Newsletters Fit Small Business content and reviews are editorially independent. We may make money when you click on links to our partners. Learn More. However, you can also follow these five steps to learn more about how to create a Facebook business page and best practices: 1.
Add a profile picture and a cover photo to your Facebook business page. Business information to complete a Facebook business page. How to add a button to a Facebook business page. How to add tabs to a Facebook business page.
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Only if you want to get insider advice and tips. Email Join The List. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness. As such, they do not endorse or guarantee any posted comments or reviews. What is the proper way to reference your facebook business page on a business card? Log in to Reply. Mandy, Moderator.
I have a Business page but how do I make it where people can recommend my page.